The Hospital Corporate Development Summit

Business development and innovation are the themes of this year’s summit.   Cause Marketing Forum President David Hessekiel shares results of our annual practitioner survey to set the stage for today’s program.

With so many fine nonprofits to choose from, why should a company align with a hospital that they perceive as local by definition?  Caliber President Maureen Carlson and Cause Innovation President Philips McCarty lay out a framework for identifying your value proposition and using it to make an impact with the right corporate contacts.

10:15  Break

10:30  How it really works

Hospital executives share the paths they’ve taken to dramatically expand their corporate alliances.

Cedars-Sinai Medical Center’s Kenneth Mintzer describes the process of developing his institutions first major regional retail partnership with Gelson’s.
 

Chicago Children’s Memorial Hospital’s Alice Archabal explains her team’s integrated approach to corporate alliance development by utilizing disciplines that engage multiple stakeholders in the fundraising and activation strategy.

12:00   LUNCH - Compare notes with your peers over lunch at themed discussion tables

Choose from one of these three presentations based on your experience and interest:

• Increasing opportunity by integrating corporate development and philanthropy led by PhiIips McCarty

• Prospecting, breaking new business and managing relationships led by Maureen Carlson

• Online strategies and tactics for hospital corporate development led by Joe Waters of Boston Medical Center

Our leaders and case study presenters discuss issues and opportunities and take your questions in a free-wheeling, off-the-record session.