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| SPEAKER PROFILES
Alice Archabal, Vice President and COO, Children's Memorial Foundation
Alice Archabal is the vice president, development and chief operating officer of the Children's Memorial Foundation. She oversees the daily fundraising operations and support systems for the foundation, the philanthropy arm of Children’s Memorial Hospital, and works directly with the foundation president to develop strategies and evaluate plans and systems to support the fundraising programs of the hospital.
Previously, Archabal served as chief development officer at America’s Second Harvest – The Nation’s Food Bank Network in Chicago. There she successfully doubled financial donations in just three years and was responsible for an annual budget of $53 million and $600 million of in-kind support. Prior to that she was the senior director of field operations for St. Jude Children’s Research Hospital in Memphis, Tenn. Ma  ureen Carlson, President, Caliber LLC
Maureen Carlson has extensive experience and a successful track record in corporate alignment and cause marketing strategy, corporate sponsorship and social cause-related marketing. As an individual she remains a sought after strategist and speaker used behind the scenes by blue chip cause marketing and advertising agencies to create methods and tactics that ignite client campaigns. In 2000, after several years in the for-profit marketing sector, Maureen joined City of Hope and founded their cause-related marketing department. In her tenure at City of Hope, Maureen’s team created several high-profile corporate cause marketing campaigns with corporations such as Staples, Dreyer’s, PaperMate, Kellogg’s, McDonald’s and Universal Music Group. Even earning a Silver Halo Award for the campaign she helped create with 3M’s Super Sticky Notes brand. Fundamental to the process at City of Hope was the creation of guidelines and infrastructure to lay the ground work for long term success within the corporate alliance arena. The result: millions of dollars of diversified fundraising revenue and extensive national and international brand exposure for the organization. In 2007, Maureen launched a sales and marketing consulting business, Caliber, LLC, focusing on creating effective, integrated cause marketing and corporate alliances within the healthcare and hospital sector. Caliber has quickly become a leader in the cause marketing industry for its prowess in creating integrated infrastructure, innovative strategies, actionable campaigns tactics, and methods for success in prospecting and sponsorship. Clients include Cedar-Sinai Medical Center, Massachusetts General Hospital, the Cancer Research Alliance, OurWeddingDay.com, Global Classrooms for Peace, Breast Cancer Network of Strength, Starlight Children’s Foundation, CausePlay, LLC and many more. Prior to her work at City of Hope, Maureen honed her skills working with Saban Entertainment/Fox Family Worldwide, Mahogonny Pictures, American Honda and several boutique marketing and promotional agencies. P  hilips McCarty, Principal, Good Scout
Phil McCarty is a nationally recognized leader in the development of innovative and effective corporate alliance and organizational development strategies. As Founder and former President of Cause Innovation, McCarty brings a unique level of experience and insight in helping nonprofits find fresh ways to evolve their organizations, broaden their reach, and give their causes greater impact. He has served as chief strategist to leading organizations including Feeding America, Big Brothers Big Sisters of America, Make-A-Wish Foundation of America, the PBS Foundation, Alliance for a Healthier Generation and Heifer International. His latest venture, Good Scout, will expand into corporate cause platform strategy and entertainment-based cause marketing. Prior to founding Good Scout and Cause Innovation, McCarty served as Vice President of Corporate Alliances for St. Jude Children’s Research Hospital where he launched the organization’s first corporate marketing division and directed the nationally renowned brand awareness and fundraising campaign, Thanks and Giving. There, he and his team raised millions by creating cause promotions with retailers and brands including Kay Jewelers, Tommy Hilfiger USA, Williams-Sonoma, Chili’s Grill & Bar, and VISA. His early career experience includes serving as advertising account director for FedEx and brand manager for Hilton’s Doubletree Hotels.
 Joe Waters, Director, Cause and Event Marketing, Boston Medical Center
Joe Waters is Director of Cause & Event Marketing at Boston Medical Center. He started BMC`s cause marketing program in 2004 and now oversees a team of marketing, sales and event professionals.
Joe has created and executed cause marketing programs with many local and national companies, including iParty, Staples, Shaw`s Supermarkets, Zipcar, Fuddruckers, Virgin America, Finagle A Bagel, Boston Bruins, Papa Gino's, Ocean State Job Lots, Tedeschi Food Shops, Valvoline Instant Oil Change and Pepsi.
Joe is the blogger behind the web's leading cause marketing blog, Selfish Giving, and the founder of Six Figure Cause Marketing, a webinar series that teaches nonprofits how to create successful cause marketing programs. You can connect with Joe on Facebook, Foursquare, Linkedin, and on his favorite social network, Twitter (@joewaters).  David Hessekiel, President, Cause Marketing Forum
A former journalist and marketing executive, David founded the Cause Marketing Forum in 2002 to help nonprofit and business professionals succeed at doing well by doing good together. In 2007 he launched the Run Walk Ride Fundraising Council to provide nonprofit executives with the information and connections they needed to improve the performance of their "thon" fundraising programs. He is excited to launch the Hospital Corporate Development Summit this year to support our nation's healthcare institutions. | |
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